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  1. xt1acjmw
    Sep 22, 2014 9:09 AM

    New York based COACH is American high-end lifestyle fashion brand, offers exquisite accessories and gifts for men, women, men, ladies handbags products series including bag, men's and women's leather shoes, clothing, travel goods, watches, sunglasses, scarves, fashion jewelry, perfume, etc.. COACH products through brand boutiques, department stores, specialty stores and designated official website in the global offering.
    Slowly, innovation works, COACH company's sales began to pick up. Reliable quality and excellent design COACH back, and quickly to regain market share. After more than ten years of development, by the end of 2006, the company's market value has close to $18000000000, become the leader of fashion brand.<a href=http://www.ismp.org/brands-coach-outlet/>coach factory outlet</a>Selection of the best quality leather heart. In Rantong disseminated in many days, after much rigorous testing, to ensure that meet the standards in function and durability of leather will become the raw material of COACH (Kou Chi). Now, COACH (Kou Chi) has been the use of different materials and a variety of fabrics, but COACH (Kou Chi) the traditional hand dyed leather is still an indispensable element.
    COACH was first established, CO managed by six from the leather family master cobbler, leather products America is one of the oldest and most successful company. Since then, COACH (Kou Chi) unique craftsmanship and high quality production is the very particular about the quality of the customers. It is said that, COACH (Kou Chi) founder Miles Cahn was initially inspired obtained from a pair of traditional baseball gloves in. He found a baseball glove is used more and more smooth, so he uses its technology, and after careful treatment, the durable baseball glove leather becomes soft and durable. This leather showed a charming natural lines, and does not require complicated maintenance skills, but also to maintain the original appearance.<a href=http://www.ismp.org/brands-coach-outlet/>coach outlet store</a>Today, after more than half a century, COACH leather factory is still by the exquisite craftsmanship leather craftsman is responsible for, most of them have more than 20 years experience in the leather, full of love and professional, to the leather process therefore, for every COACH master cobbler concerned, COACH is not only a brand name, more is the crystallization and the inheritance of their effort.In twentieth Century 90, COACH company and many established companies have a history of the same, encountered development bottleneck "". At the time of the COACH products, mostly strong functional, durability and so on, but in the advertising information rapid expansion in the 90's of last century, but failed to build up their own unique brand image. At the same time, Louis Weedon, PRADA began to market for the products are designed to the impression of, these companies took a large number of previously belonging to the COACH market share. COACH sales not only remain stagnant, and retrogression.<a href=http://www.ismp.org/brands-coach-outlet/>coach outlet store</a>By 1995, the company ushered in a turning point, because they have a history of the company "Redeemer" -- Lou Frankf. He became chairman and after CEO, COACH brand began to regain its vitality. Frankfurt philosophy is: in the modern society material wealth, information developed, rely on the quality and functionality has been unable to meet the needs of modern consumers, consumers actually care more about and pursuit of product to carry is joyful, whether beautiful "emotional" demand etc.. So after he took office, the work is no longer so that the quality and function of COACH becomes the only competitive products, emotional needs him to improve product "".Soon after taking office, Frankfurt invited new designer Reid Krakov. Krakow put forward a famous 3F new product ideas -- Fun, Feminine, Fashionable, direct to COACH this brand to see hope. Starting from the raw material to change the product design, Krakow began to use leather, nylon and cloth bag light, bright colors, introduced to the market. And of course at the beginning of the reform is not complete, but the gradual. Because Frank not think, if fling caution to the winds to the implementation of the new design, will only cause COACH natural resentment among consumers. "We have to do is with no damage to the original brand, do the gradual reform.



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